In the French Alps, ski chalet renovation is big business. Chardon Renovations approached me looking for a contemporary brand that would appeal to the modern, business-focused chalet owner. While the vast majority of their competition feels quite French and traditional, Chardon wouldn’t feel out of place in a stakeholder presentation.
The name comes from the French translation of ‘thistle’ - Scotlands national symbol, and the nationality of the owner. The logo pays homage to that, featuring an abstract mark that is both reminiscent of the thistle, a snowflake, and the end grain of a nice piece of timber.
Alongside the brand I also designed and coded a website to truly make the brand shine.
www.chardonrenovation.fr
