Founded by real connoisseurs, CUPP shakes it’s passion and experience into every tapioca-filled drink they sell. Since our rebrand in 2019, they have grown into one of the UK’s leading bubble tea suppliers, with stores popping up all over the map. A taste of Taiwan for everyone.

CUPP came to us with an existing brand identity that was starting to show its age. We stepped in to introduce a more mature branding to better reflect their considered, and genuine approach to making bubble tea. We steered away from any kitsch and Taiwanese imagery typical of competitors, and instead drew from the iconic bubbles, straws, and cups, to create a brand more reflective of the product.

Work produced while at Only Orca