Hey I'm Danny, a multidisciplinary designer and brand builder, working with founders and established business to turn conversations into beautiful design that resonates - and lasts.
Aussie's love getting outdoors, and the Happy Chap chair makes it all that little bit more comfortable. Designed in Noosa for long days at the beach, camping trips, and sports games, owner Sam Chapman could never find the perfect chair, so made one himself.
Seeing Sam in his prototype chair, it became apparent the Happy Chap brand was essentially him. Easy going, approachable, and contagiously happy. A character-led direction seemed the only way to go, and after a couple iterations, the mascot was born.
After a hugely successful funding round, the chairs are now in production - and soon to be on a beach near you!
