Breathing life into a French-owned crêperie and bistro, looking to widen their audience and attract holiday-makers from the city. Their existing branding felt delicate and feminine, lacking in impact and altogether feeling a bit dated. We took the brand in a new direction, while working within the exisiting design choices they had within the venue.
The finished identity is bright and contemporary, utilising two contrasting typefaces and a suite of custom illustrations that speak to the romantic, authentic nature of the establishment.
Alongside the brand, we created a suite of digital and printed collateral, alongside a website to help facilitate bookings and reduce phone calls.
www.lavieenrosenoosa.com
